Julia Wycliffe is a certified chef and sommelier who understands and appreciates the craft at a level most sales professionals never will. She also knows how to sell and create lasting relationships with the partners that matter. With over 15 years of direct sales experience, she has grown brands from zero to $10M+ in under three years, closed $50M+ deals, and managed over $100M in annual sales.

Her background spans every channel that matters - retail, foodservice (HoReCa), club, convenience, and CPG. She's sold artisanal cheese, plant-based protein, premium dairy, food tech, and ingredients to Fortune 500 companies, Tier 1 retailers, national foodservice chains, and buying groups across North America. She knows your buyer because she's sat across from them hundreds of times.

In 2025, Julia launched Taste Agency. It was built at the intersection of everything she knows and everything she loves. Great products deserve great markets. Whether that means representing an extraordinary European producer to buyers around the world, or embedding in a growth-stage food and beverage brand as a fractional commercial leader, the work is always the same - find the right table, and make sure your brand has a seat at it.

Canada is home. The world is the territory.